British organic sales dip prompts search for fresh identity
Monday March 05 2012
Sales of organic food products in the UK fell by 3.7% in 2011, according to the latest market analysis by the Soil Association, which held its one-day annual general meeting in London last week.
Supermarkets appear to have stopped promoting organic products so enthusiastically. The primary cause of the organic market's overall decline was a 5% drop in multiple retail sales, which account for 71.4% of organic food sales, or £1.19 billion (€1.42bn). Multiple retailers are increasingly withdrawing 'own brand' organic products as uncompetitive.
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