Wild showcases new beverage concepts
Friday February 24 2012
WILD, the German beverage and ingredients development company, has announced its latest trend-oriented concepts for the Middle East market. The new products were showcased at the recent Gulfood exhibition.
In the Middle East, non-alcoholic soft drinks are hugely popular and influential, due mainly to the fact that many Middle Eastern companies ban alcohol. The non-alcoholic malt beverages segment is growing steadily throughout this region, says Wild. "Malt drinks are an excellent non-alcoholic alternative to beer and traditional soft drinks," it claims. Wild has shown new concepts for premium malt beverages: from plain to flavuored with fruit or blended with juices.
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