Kellogg rapped over 'dubious claims'
Friday June 04 2010
FOR the second time in the last year, US cereals and snacks giant Kellogg has been criticised over false advertising for its cereal products.
The US Federal Trade Commission (FTC) yesterday expanded restrictions for Kellogg's advertising campaign for its Rice Krispies cereal on the grounds that it falsely advertised that the cereal improved children's health.
Please log in to read the rest of this article.
If you are not a subscriber, you can subscribe here
© Informa UK Limited. All rights reserved. Copyright contained in any part of this article is owned or and/or controlled by Informa UK Limited No part of the article may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photographic, recorded or otherwise without the prior written permission of Informa UK Limited though you may print or download the article (in whole or in part) for your personal and non-commercial use.