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Maximising Opportunities in Functional and Healthy Drinks 28 - 29 April 2009, Millennium Knightsbridge Hotel, London

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Agra Informa’s 6th Annual Conference on Innovations in Functional and Healthy Drinks, held in April 2009, brought together an international crowd from leading food and beverage companies. Our panel of expert speakers examined the opportunities opening up in a number of different niches within health, energy and beauty providing an in-depth outlook for this rapidly expanding market.

Presentations analysed new product innovation in functional waters, super fruits, botanical ingredients and beauty enhancing drinks. Further sessions addressed profitable opportunities emerging in the health and wellness category and how to maintain success during the difficult financial times many companies are facing. Presentations on nutraceutical ingredients highlighted the potential for companies to develop new product innovations and enter the ever expanding combined nutritional and cosmetic sector.

Over the 2 days speakers shared their expert insight into major trends in functional drinks, the best of new product development and innovative marketing approaches, identifying the key growth areas ripe for exploitation and giving businesses the information they need to stay ahead in this competitive sector.

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